December 2, 2023

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StarHub wins Singapore broadcast rights for English Premier League in 6-year deal

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StarHub wins Singapore broadcast rights for English Premier League in 6-year deal

SINGAPORE: StarHub has gained the broadcast legal rights in Singapore for the English Premier League, breaking a 12-12 months streak by rival telco Singtel.

StarHub declared on Monday (Feb 21) it will be the formal Premier League broadcaster in Singapore for the subsequent six yrs, beginning from the impending 2022-2023 season, which begins in August.

Complete pricing facts will be exposed in June, the company added. 

“We are immeasurably thrilled to up the match for all Premier League admirers in Singapore,” mentioned Mr Johan Buse, StarHub’s main of consumer small business group.

All 380 matches will be screened in HD excellent throughout the firm’s television, cell and broadband platforms, the telco explained. It also touted a “richer interactive user interface with attributes this sort of as Party Check out, break up-display viewing (and) performance stats”.

“Enthusiasts can sign in to the app, regardless of which broadband or cell support service provider they are with,” claimed Mr Buse.


Responding to CNA queries, Singtel said it was “unhappy” that it would no for a longer time have broadcast legal rights to the Leading League right after this year.

“Relaxation confident we will actively find to continue on to supply our buyers with access to PL (Premier League) matches reside on Singtel Tv to steer clear of needless inconvenience or disruption of assistance, in the same way that consumers on the StarHub network have been in a position to love seeing the Premier League more than the last 8.5 years when Singtel held the PL broadcast rights,” explained Ms Anna Yip, CEO of Customer Singapore at Singtel.

Pay Television set operators in Singapore that keep any exclusive material are expected less than the Cross-Carriage Measure to make the content available for broadcast by all other qualifying fork out Television operators. Implemented in August 2011, the evaluate states that the content must be cross-carried in its entirety and made readily available to customers at the exact cost as other qualifying spend Tv operators’ viewers.

“The pay out Tv sector landscape has shifted fundamentally given that we very first acquired PL rights,” said Ms Yip.

“The increase of OTT online video gamers has also negatively affected the benefit of the fork out Tv set current market, fuelling level of competition for sports rights globally, driving up charge and fragmenting broadcast sources of sporting activities occasions.” 

OTT or above-the-best media products and services are these that are available instantly through the Net, bypassing regular platforms these as cable or broadcast. 


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