Masters 2022 – Waffle House and Adidas team up for waffle-themed golf shoes

Every yr in April, as the Masters nears, golfing apparel and primary products brands consider to outduel the competition with uniquely themed gear.

We have witnessed environmentally friendly shirts and footwear to stand for the inexperienced jacket the winner and users have on, as effectively as azalea prints to showcase the flowers at Augusta National, but Adidas golfing has taken it to a entire new — and really Georgia — stage this calendar year.

The firm launched a collaboration with Waffle Household for a restricted version Tour360 shoe that will go on sale Thursday.

The shoe has the Waffle Dwelling insignia on the back again with a waffle square print together the shoe in a muted colour that mimics waffles and syrup in what Adidas is contacting a batter-like colorway. Waffle House’s company headquarters are in Norcross, Ga, a small much more than two hrs west of the home of the Masters.

“We enjoy this time of 12 months due to the fact much more than anything at all else, it truly is an unofficial get started to the golf season for anyone,” Adidas golf international footwear director Masun Denison explained. “Waffle House is this sort of a perfectly-identified cafe in Georgia and all through the U.S., we knew it would be fun to spouse with their staff on a layout that delivers a piece of the famed cafe to every person, all in our flagship silhouette.”

Adidas golf requires the early lead in Ga/Masters themed gear. They collaborated with Waffle Home for a pair of footwear that will launch April 7. pic.twitter.com/rJNqpl4E9O

— Tom VanHaaren (@TomVH) April 4, 2022

It’s not just the shoes that will be Waffle Residence-themed, possibly, as the box that houses just about every pair is designed to seem like a Waffle Property restaurant.

An Adidas rep explained it wasn’t nonetheless recognized if any of the PGA Tour ambassadors would be sporting the waffle sneakers this 7 days at the Masters, but that there was a chance they could make an overall look when the gamers play in the Par 3 Contest on Wednesday.

There is positive to be other equipment that will be launched this 7 days themed for the Masters or the condition of Ga, but it is likely to be difficult to leading the level of popularity of the Waffle Residence and the exceptional appear of these footwear.