PUBG experiences massive player growth after switching to free-to-play model

In transient: Krafton in December introduced options to transition PlayerUnknown’s Battlegrounds to a no cost-to-engage in (F2P) model on January 12, 2022. The developer saved its assure and primarily based on early data, it looks as even though the enterprise made the appropriate selection.

Krafton said that in the 7 days subsequent the F2P transition, the match noticed a 468 {cf07cd047201b183b19c0b335dbd7d35a498f84568531c8abe8643bd3ccfd494} maximize in new players. In some areas, this kind of as Southeast Asia and South America, new consumer expansion attained 537 percent.

What’s a lot more, the average playtime on Laptop and consoles amplified by 100 percent week-about-7 days as opposed to the 7 days prior to the F2P swap. On PlayStation, players logged a 400 percent raise in playtime.

In the course of the transition, PUBG was also the top-ranked recreation on Steam, we’re explained to.

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PUBG arrived on Steam Early Accessibility in 2017 and led the charge in popularizing the struggle royale style. Additional than 75 million copies of the sport were being offered across Laptop and consoles, putting it at range five among the ideal-advertising online games of all time powering heavyweights like Minecraft, Grand Theft Vehicle V, Tetris and Wi Sports activities.

Krafton is hoping to continue to keep the momentum heading by giveaways. Players that participate in PUBG for at minimum an hour in between 4 p.m. Pacific on January 28 and 3:59 p.m. Pacific on January 30 will receive a special reward for every day they “check in.” Further particulars can be discovered in excess of on the PUBG push web page.