Peloton’s push into video games could elevate cycling esports

“It was a best storm,” stated Daniel McCarthy, assistant professor of promoting at Emory University, who has studied Peloton thoroughly because its original public supplying in 2019. “People are biking again — no pun supposed — to fitness centers, boot camps and spin courses, so the significant query for Peloton is this: Does it have more than enough hooks to retain its present-day and potential subscribers?”