Telset.id, Jakarta – Realme Indonesia decided to stay afloat by not increasing the price of Realme cellphones. This decision was taken following the global shortage of chips.
The certainty of not increasing the price of the Realme cellphone was conveyed directly by Palson Yi, Marketing Director of Realme Indonesia through his personal Instagram post.
“Seeing the development of the situation regarding price increases in the smartphone industry, I received several questions and input regarding the sustainability of the product to consumers. Yes we, hear you,” Palson said in a statement.
Also Read: The Latest Realme Cellphone 2021
In his official statement, Palson admitted that Realme would also be affected by the problem of chip scarcity. Therefore, they are required to make a decision.
In the decision taken, Palson emphasized that Realme Indonesia would not increase the price of HP Realme and their other products until an undetermined time.
“After a long discussion with the realme internal team and input from several parties, we have come to the conclusion that we will not increase the price of smartphones for an undetermined time,” explained Palson.
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The Realme Indonesia boss hopes that by not increasing the price of HP Realme, consumers can continue to enjoy the best products and affordable prices from Realme Indonesia.
“Thank you for your support and input, my team and I are currently preparing another big surprise in the near future. Stay tuned!, “concluded Palson.
Chip Scarcity Triggers Price Increase
The problem of chip scarcity is accused of being the trigger for various smartphone vendors to increase their product prices. Xiaomi is one of them that has announced an increase in the price of a number of its products.
Reported Telset from the Instagram account @xiaomi.indonesia on Tuesday (12/10/2021), it was announced that there was a price increase for the four series of Xiaomi cellphones. The price of the four cellphones will increase by around Rp. 100 thousand.
Also read: Xiaomi cellphone prices are getting more expensive
The plan is that the price of Xiaomi cellphones will increase starting today, October 12, 2021 and applies to all official Xiaomi sales channels in Indonesia. There are four Xiaomi cellphones that have increased, namely Redmi 9A, Redmi 9C, Poco M3 Pro 5G, and Redmi Note 10 5G.
Not only Xiaomi, this problem also afflicts Samsung. In fact, the Samsung Galaxy S21 FE model that was reported to have failed to launch, is the impact of the chip scarcity problem.
Supposedly, the Galaxy S21 FE was launched at the Unpacked event in mid-October. But according to reliable sources from the internal team, Samsung is reconsidering whether the phone needs to be launched or not.
Samsung feels that sales of the Galaxy Z Flip3 have been very good. The latest Samsung cellphone is also powered by the same Snapdragon 888 processor as the Galaxy S21 FE.
Also Read: Samsung Galaxy S21 FE Canceled Launch
Plus, the chip supply problem is disrupting business smartphone in 2021. This makes vendors need to think about the right strategy so that the use of chips can be allocated according to market demand.
Uncertainty in the production line of these chips clearly prompted Samsung to make difficult decisions, regarding which device to sacrifice for the other. (HR/IF)